Aparna Sinha, as we know, she is the author of an amazing political thriller “Ashvamedha”wrote her first poem when she was seven, which she recited on All India Radio. Since then, her literary work and industry specific articles have been published in various mediums, including reputed business magazines across Asia.
Equipped with a Master’s in management, when she was forced to quit her lucrative job because of a chronic disease, she focused on her sole passion – writing.
Ashvamedha, a book which has the tendency to make you think about it, even when the book gets over. In an interesting conversation with the Author Ms. Aparna Sinha, we discovered a lot about the book, her views on the need of book marketing and other interesting stuff. Read on for the full interview
Q1) Ashvamedha, a book which is highly praised by the Reviewers as well as the readers, From where you got the Idea to frame a political thriller like this?
The idea of story came to me long back after a discussion with my husband. He was cooking up a story and the idea clicked and remained for two years. I took his nascent idea and made a story out of it. Besides it was practically becoming difficult to ignore the dramatics in Indian politics and its reach to the youth through media, so I thought it is the right time to share the story on politics and power.
Q2) “Captivating reads are always difficult to write”. As a published Author, what are the obstacles you faced while writing Ashvamedha ?
May be my illness, there were times I was too weak to even hold a pen
Q3) Its not necessary that what all you see through your naked eyes is the ultimate truth. In Ashvamedha, Ashwin unable to detect the evil around him. What are your opinions on the Definition of ‘Evil’?
Like I mentioned many times in the book- definition of evil is actually subjective, it depends on which side you are. ‘Shylock’, in many texts was termed as most ruthless antagonist of Shakespeare, but his side of story is very much justifiable: “If you prick us, do we not bleed? If you tickle us, do we not laugh? If you poison us, do we not die? And if you wrong us, shall we not revenge?”
Though I think that any act of inhumanity or brutality (physical or emotional) towards any living being is evil and should not be veiled under revenge, hatred or even passion.
Q4) Ashvamedha is a very intriguing read, but every book needs vigorous marketing techniques to reach in the hands of a reader from the publication houses. What are your marketing techniques and how Social Media helps you in that?
Like all other marketing campaigns, there is no set rule for book marketing- it is trial and error, especially now, with aggressive competition. Use of social media, to me, is a great help to reach new readers. Using other promotional platforms such as PPC also helps (not all genres)
Q5) Generally, people starts with their writing career with so much passion but soon they unable to manage their jobs or Daily routine with writing. Result – they never able to finish with the book they have started with so much passion. How do you manage your Daily Activities with your Writing?
Actually when you are really passionate about something, it fits in your daily routine, as part of your everyday life. You really don’t have to take time out to write. It is there!
Q6) Sometime Authors have to face Negative reviews from the reviewers. How do you deal with that ?
To be honest I do feel good about positive reviews but negative reviews don’t make much of an impact. My first reaction is normally defending my writing (in my head) and few minutes later I accept the criticism with open mind
Q7) What is your message for all the Aspiring writers like us?
If you have a story to tell, write. Write responsibly give a message to your readers.
click HERE for the full review
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I bid my heartiest Thanks to the author for all her views, suggestions and for her valuable time. I wish her all the best for Ashvamedha as well as her upcoming work too.
stay tuned for more
love, laughter and peace
Himanshu R Nagpal